Professional Profile: Asaf Persi

Real Estate & Mortgage Advisor | HaDerech LaMatara (הדרך למטרה)
Ma’ale Adumim, Jerusalem District

HaDerech LaMatara, with address “Yahalom 63, Ma’ale Adumim 9845400

Asaf Persi is a dedicated and highly knowledgeable real-estate and mortgage advisor with extensive experience guiding families and individuals through one of the most significant financial decisions of their lives. Known for his professionalism, integrity, and personalized service, Asaf combines deep market understanding with a calm, strategic approach that helps clients navigate every stage of the buying, selling, or financing process with confidence.

Based in the Jerusalem District, Asaf works closely with clients in Ma’ale Adumim and surrounding areas, offering tailored solutions that reflect each client’s goals, financial situation, and long-term needs. His work at HaDerech LaMatara (“The Road to the Goal”) is rooted in a clear mission: empowering people with the right tools, information, and guidance to make smart, secure, and successful real-estate decisions.

Asaf is widely appreciated for his ability to explain complex financial concepts in a clear, approachable way, ensuring clients fully understand their mortgage options, repayment structures, and how to optimize long-term affordability. With a client-first mindset and a reputation for honesty and transparency, he consistently delivers service that is both professional and deeply personal.

Whether assisting with a new purchase, refinancing, property investment, or comprehensive financial planning, Asaf’s goal is always the same — to help clients reach their destination smoothly, securely, and with peace of mind.